News / Press Releases
RESEARCHEXPO 2017 TO FEATURE LIGHTSPEED’S FRANK KELLY
March 16, 2017
SVP, Global Marketing & Strategy to Present Video Responses and the Emergence of Big Qual
Warren, NJ (March 16, 2017) — As award-winning leaders in digital data collection, Lightspeed consistently explores new ways to connect with consumers and bring actionable data to life. Today, Lightspeed announced Frank Kelly, Senior Vice President of Global Marketing and Strategy will present Video Responses and the Emergence of Big Qual at the ResearchExpo 2017 in Moscow, Russia. This year’s conference will highlight solutions, techniques and technologies across the marketing research industry.
“Consumer data is a strategic weapon. And now, we can utilize video as a powerful tool to elicit deeper consumer insights,” stated Kelly. “Video responses add a qualitative element for a fraction of the price, and gain richer insights from the same survey; we can hear words, feelings, tones and emotions directly from our panelists.”
Quality-seeking researchers, marketers and brands choose Lightspeed as their trusted global partner for digital data collection. Our innovative technology, proven sampling methodologies and operational excellence facilitate a deep understanding of consumer opinions and behavior. With 700 employees working in 14 countries, we maximize online research capabilities. We empower clients by revealing information that is beneficial, providing clarity and research data that illuminates.
Headquartered in Warren, New Jersey, Lightspeed is part of Kantar, one of the world’s leading data, insight and consultancy companies. For more information, visit www.lightspeedresearch.com.
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