Panel Profiling

WE KNOW OUR PANELISTS.

Profiled panels provide direct access to ready-to-survey respondents in markets worldwide

Extensive socio-demographic profiler information

Country-specific registration data to meet market-specific conditions

Regularly updated, time sensitive data

 

We know more, so you can know more.

We anticipate your targeting needs and are able to provide accurate, timely feasibility estimates based on our extensive knowledge of our panelists.

 

 
DEMOGRAPHICS

Panelists are profiled far beyond age, gender and location. We can also target income, ethnicity, household size, marital status, presence of young children, and education.

 
PRODUCT OWNERSHIP

Our panelists complete a series of detailed questionnaires on home appliances, consumer technology, mobile device usage, and much more.

BEHAVIOR

We ask panelists about a range of high-research-value behaviors, including retail shopping, media consumption, dining, leisure activities, etc.

FINANCIAL

From personal and household income to credit card usage, we ask for (and get) answers to difficult questions.

VEHICLE

Our vehicle profiler provides answers to a variety of vehicle questions, ranging from types of vehicles owned, to maintenance, to purchase history and intent.

LIFESTYLE

We profile panelists on topics such as travel, health, pet ownership, video gaming and more.

OCCUPATION AND INDUSTRY

Lightspeed specialty panelists are profiled on a range of attributes that allow us to target the most unique specifications including:

  • B2B: Panelists are profiled on job title, industry vertical, company size and more.

  • IT: We ask our IT panelists about their role in the company and more; decision makers, decision influencers, job title, industry vertical, company size.

HEALTHCARE

Our medical profiling provides opinions from both qualified medical professionals as well as patients representing more than 140 medical conditions and ailments. For more information about our healthcare profiling, please visit Lightspeed Health.