THE NEXT GENERATION OF INSIGHTS
Millennials are often underrepresented in marketing research studies. To fill that critical void in the industry, Lightspeed, in partnership with VICE Media, launched VICE Voices, the largest customized market research panel and portal of its kind that combines the recruitment, community management and survey design expertise from Lightspeed with VICE’s engaging and trusted content and knowledge of youth culture.
Established in June 2017 through an exclusive partnership with VICE, the world’s preeminent youth media company and content creation studio, VICE Voices provides brands the unique opportunity to tap into the industry’s most sought-after demographic on a VICE-branded platform.
The VICE Voice panel is currently available in the United States and the United Kingdom. Australia is scheduled to launch in October 2017.