Lightspeed Quality Suite

Lightspeed Quality Suite

MOVING QUALITY TO A HIGHER LEVEL

icons_panel-quality

Lightspeed’s Quality Suite is a comprehensive validation approach to ensure the quality of study’s respondents. This layer of quality control is particularly important when multiple sources are required and offers the unparalleled security measures.

IDENTITY VALIDATION
  • Authenticates who is joining the panel by matching personally identifying information (PII) to various financial or social network databases, where available

 

IP ADDRESS VALIDATION
  • IP address of a new panelists validates location, in order to ensure they are within the market region
  • Checked against a known list of fraudulent servers to ID fraud at the time of recruitment

 

HONESTY DETECTOR
  • Online, statistical, patented approach to remove over-reporters
  • Analyzes panelists’ responses to a unique combination of high and low probability statements as well as a benchmark question to identify over-reporters who are not likely to provide credible responses
  • Dishonest respondents blocked from entering surveys
  • Proven effective regardless of source, market, or audience type
  • Offered standard on all consumer work over 10% IR

 

UNIQUE SURVEY RESPONDERS
  • Eliminates duplicates at the start of a study
  • Ensures unique respondents are completing a study by employing proprietary and industry standard digital fingerprinting technology
  • Works in conjunction with IP address validation, where permitted by country

 

ENGAGEMENT ASSESSMENT
  • Programming designed to reach respondents in an engaging and thought provoking way
  • Evaluates respondent attentiveness
  • Measures panelist survey engagement
  • Reports back to clients the relative scoring of survey engagement against established norms