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SPORTSONEARTH.COM READERS JOIN LIGHTSPEED GMI PANEL

Partnership Teams Baseball Fans with Award-Winning Panel

WARREN, NJ (January 05, 2015) – Lightspeed GMI, an award-winning global digital data collection enterprise, partnered with SportsOnEarth.com, a destination dedicated to great sports writing owned and operated by MLB Advanced Media (MLBAM.com). This strategic collaboration invites millions of baseball fans to join Lightspeed GMI’s global panels.

With more than 5.5 million panelists worldwide, Lightspeed GMI partners with leading consumer brands to reward its online paid survey community. Through these surveys, consumers influence future products and services by volunteering to participate in consumer research, such as online surveys and product tests. During the 2014 Major League Baseball season, Lightspeed GMI offered its panelists the ability to redeem their points for officially licensed baseball merchandise directly from the MLB.com shop (http://shop.mlb.com/). This partnership supports Lightspeed GMI’s ongoing push to deliver premium digital data collection to its diverse client base.

“Our relationship with SportsOnEarth.com represents a powerful opportunity for Lightspeed GMI to discover new insights,” stated Andrew Cayton, Lightspeed’s Chief Operating Officer. “Through this partnership we have recruited a great number of males to our growing panels, a recognizable industry challenge.”

ABOUT LIGHTSPEED GMI
Lightspeed GMI is an award-winning global digital data collection enterprise. Founded in 1996, its innovative technology and proven sampling methodologies deliver operational excellence throughout the online research process. With more than 5.5 million online research respondents in 40+ countries, Lightspeed GMI’s proprietary panels deliver unparalleled quality, capacity and targeting.

Headquartered in Warren, New Jersey, Lightspeed GMI is part of Kantar, the data investment management division of WPP, the world leader in marketing communication services. For more information, visit www.lightspeedresearch.com.

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